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Three clients, three worlds, one system. Jump into a case or just scroll through all of them.
Klinikum Emmerich
A hospital becomes approachable, visible, and an employer people know.
21 Facebook posts and 16 Instagram posts in six months, TikTok with exactly one video. No rhythm, no strategy, no system.
2.5M views, 189 reels published, 36.6k likes, all-time, all platforms.
Starting Point
Hospitals compete for talent and trust, yet are often invisible online. Before we started, Emmerich had scattered Facebook and Instagram posts with no consistent rhythm, and TikTok was practically untouched. Emmerich wanted to show a human face without feeling stiff, and to reach applicants and patients exactly where they spend their time every day. At its core, this isn't about employer branding: the goal is real patient acquisition for the hospital's core services, above all joint replacement, spinal surgery, and geriatrics.
Approach
- A clear focus on core services instead of pure team introductions: joint replacement (new knee, new hip), spinal surgery, and geriatrics take center stage, since that's where real patient acquisition happens.
- People instead of brochures: real staff, real moments from hospital life, no staged stock photos, built as a trust anchor around the core services, not as an end in itself.
- Short formats with a clear message in the first seconds that stick even outside the region.
- Consistent, daily posting on Instagram and TikTok, reaching the audience that otherwise never sees a hospital.
- A fixed cadence from day one: scattered, unsystematic posts became a daily content system.
Result
A reel with over 110,000 views, and a hospital suddenly perceived as a brand, not just a building. The pace has held since day one.
How we work on-site with you
No studio, no set: we film exactly where everyday life happens.
We show the result right on site: real-time feedback instead of a surprise weeks later.
A moving camera instead of a rigid tripod, relaxed moments between takes, and in the end, one more team we got to know.
A day with the camera at Emmerich Hospital
Real photos from the shoot day, story coming soon from the team: how an on-site shoot actually works, no set, no script.
Read the Full Post
Placeholder. The real testimonial will follow after the interview on shoot day.
Real reels from the project
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Leben Plus (Podcast)
An interview podcast turned into a reach machine with over 18 million views.
Starting Point
A podcast lives on strong conversations, but long episodes rarely get watched to the end on their own. Without a systematic short-form pipeline, the sharpest line of the episode goes unheard, buried inside an hour nobody watches in full.
Approach
- Full episodes get combed for the strongest moments: statements with punch that hook within the first two seconds.
- Editing, subtitles and hook text optimized per platform instead of recycling one format across every channel.
- Daily, plannable distribution across TikTok, Instagram, YouTube and Facebook instead of sporadic one-off posts.
- Over 1,100 clips produced and distributed as an ongoing operation, not a one-off project.
Result
Over 18.7 million views and more than 640,000 likes from a single podcast format, spread across four platforms. The single best-performing clip: 387,000 views on one sharp quote.
Honestly, at first we thought a solid episode was enough. It only really clicked once we started combing through every recording for the lines that actually land. Now there's over a thousand clips running, and we don't even have to touch it anymore.
Real reels from the project
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Echt Oldenburg (Ralph Butzin)
A familiar local face becomes a regional reach machine.
Starting Point
A strong local personality, but reach depended on individual posts instead of a system. What was missing was a repeatable engine.
Approach
- A clear content line: approachable, regional stories with a hook in the first seconds.
- Frequency instead of one-off posts: consistent output on TikTok and Instagram.
- Editing built for recognition, captions, and a format the region loves.
Result
A viral anchor with over 220,000 views, and a channel that no longer runs on luck but on a system.
How we work on-site with you
We get to know the person behind the channel: topics, tone, what drives Ralph and what moves the region.
No artificial set: Ralph in his real environment, with real stories from Oldenburg.
Every clip is optimized for the format: a hook in second one, captions, and an editing rhythm that sticks.
From first idea to upload in one flow: that's how a channel stops depending on the next viral stroke of luck.
Honestly, I used to think one video every now and then was enough. It wasn't. Only since we've been doing this properly and regularly have I noticed how many people stop me on the street now who I'd never have reached before. Over 220,000 views on a single clip, I never expected that.
Real reels from the project
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Novitas BKK
A health insurer that doesn't just explain benefits, it makes them tangible.
Starting Point
Health insurers offer a lot, but visibility and approachability are missing. Complex benefits need to become understandable in seconds.
Approach
- Content formats that translate benefits into everyday language.
- Recurring, recognizable series instead of one-off posts.
- From the first topic idea to the finished reel: one team covering the whole process.
Result
A viral anchor with over 237,000 views, and an insurer now perceived as a modern, approachable brand, not a filing cabinet.
How we work on-site with you
Health insurance benefits are complex. We translate them into short, clear formats that convince in the first few seconds.
We come to you: no elaborate studio production, just authentic content straight from Novitas BKK's everyday work.
Recurring formats build trust: the audience recognizes Novitas content before they even read the name.
Honestly, at first we thought health insurance topics were just too dry for social media. Turned out to be the exact opposite: as soon as we break the benefits down into everyday language and film directly with the team on-site, it sticks. By now it runs as a fixed system, over 170 reels, and people recognize the content before they even see the logo.
Real reels from the project
Tap to open the original.
Your case could be next.
Brand, hospital, insurer, or institution: we'll build you a content system that creates reach and trust.